Who are Diamond Branded and what do they specialize in?Diamond Branded are a team of promotional product experts based in the Midlands, Bromsgrove. They have immense knowledge on the promotional products industry and are constantly up to date with the latest trends in the market. The Diamond team specialize in knowing which promotional products will work best for certain industries and how best you can utilize your marketing budget to increase your brand awareness and brand recognition How can Diamond Branded help you?With the Diamond Branded team working with promotional product suppliers in Europe, The Far East and the UK, they have hundreds of thousands of products to choose from. This means that they will always be able to suggest a huge variety of branded promo that they think will work for you. An additional benefit of having good working relationships with so many different suppliers is that if you need your promotional products in time for a certain date, or are looking for a rare and specific product, the Diamond Branded team is in the know regarding which suppliers are best to use. As a part of the service that Diamond Branded offers, if you do not have your logo or artwork in a vector format, which essentially means a print ready format, they will have this redrawn for you free of charge. This can be extremely helpful because having your artwork or logo in a vector format allows you to manipulate it without it becoming stretched or blurry. This then means that you will be able to have visual mock-ups drawn up for you with ease which is something else that the Diamond Branded team also offers as a part of their service. Visual mock-ups are a digital document that shows you how your logo or artwork can look against a specific branded product. You could have multiple visual mock-ups with different colours and artwork designs to help you make a final decision on whether you think this product will work for you Why should I invest in Promo Products?You should invest in promotional products as they can provide a huge boost to your brand awareness and recognition which can ultimately result in more sales over time.
The way in which this can work is through either direct mail campaigns or events and exhibitions. For example, if you are looking to launch a direct mail campaign and are planning on using leaflets only, the truth is that the majority of people won’t bother to read the leaflet. However, if you were to include a promotional product that is practical and useful to the receiver, they are more likely to show genuine interest and actually take the time to read about your products or services. Furthermore, with the product being practical, your logo or artwork will be seen every time the product is used. The same concept applies with events and exhibitions. Exhibitors with no branded giveaways on show at their stand are less likely to attract attention from visitors. Having eco friendly promo available on your stand is a great incentive to start conversations with visitors which then allows you to explain your products or services more in depth which will then increase your chances of gaining a new customer or client
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Tosin Ajayi
Video Content Producer for SMEs, talking about business, video and the like. Archives
June 2020
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