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  • DIP YOUR TOES IN
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Getting Quality Promo Products with Diamond Branded

12/6/2020

1 Comment

 
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Toes In Video Production’s work is all about marketing in the digital space, but when it comes to something you can touch, feel or wear, I would point you to Diamond Branded.

Who are Diamond Branded and what do they specialize in?

Diamond Branded are a team of promotional product experts based in the Midlands, Bromsgrove. They have immense knowledge on the promotional products industry and are constantly up to date with the latest trends in the market.
 
The Diamond team specialize in knowing which promotional products will work best for certain industries and how best you can utilize your marketing budget to increase your brand awareness and brand recognition

​How can Diamond Branded help you?

With the Diamond Branded team working with promotional product suppliers in Europe, The Far East and the UK, they have hundreds of thousands of products to choose from. This means that they will always be able to suggest a huge variety of branded promo that they think will work for you.
 
An additional benefit of having good working relationships with so many different suppliers is that if you need your promotional products in time for a certain date, or are looking for a rare and specific product, the Diamond Branded team is in the know regarding which suppliers are best to use.
 
As a part of the service that Diamond Branded offers, if you do not have your logo or artwork in a vector format, which essentially means a print ready format, they will have this redrawn for you free of charge. This can be extremely helpful because having your artwork or logo in a vector format allows you to manipulate it without it becoming stretched or blurry. This then means that you will be able to have visual mock-ups drawn up for you with ease which is something else that the Diamond Branded team also offers as a part of their service. Visual mock-ups are a digital document that shows you how your logo or artwork can look against a specific branded product. You could have multiple visual mock-ups with different colours and artwork designs to help you make a final decision on whether you think this product will work for you

Why should I invest in Promo Products?

You should invest in promotional products as they can provide a huge boost to your brand awareness and recognition which can ultimately result in more sales over time.
 
The way in which this can work is through either direct mail campaigns or events and exhibitions. For example, if you are looking to launch a direct mail campaign and are planning on using leaflets only, the truth is that the majority of people won’t bother to read the leaflet. However, if you were to include a promotional product that is practical and useful to the receiver, they are more likely to show genuine interest and actually take the time to read about your products or services. Furthermore, with the product being practical, your logo or artwork will be seen every time the product is used.
 
The same concept applies with events and exhibitions. Exhibitors with no branded giveaways on show at their stand are less likely to attract attention from visitors. Having eco friendly promo available on your stand is a great incentive to start conversations with visitors which then allows you to explain your products or services more in depth which will then increase your chances of gaining a new customer or client
1 Comment

6. Location and Editing - Making Good Business Videos On Your Phone

16/4/2020

1 Comment

 
Keeping your business visible and reminding people you still exist is going to be key during this lockdown.

Video is brilliant for that.

The 6th in the Making Good Business Videos On Your Phone Series. Location and editing.

The location you film yourself in speaks to people before they've even started to listen to you. During a COVID-19 lockdown people will be more forgiving as they know that you are limited with where you can go. But it's still a good idea to make sure that you've thought about your audience and there is some reflection of that in your location.

Editing is crazy, convoluted and for most businesses, you are better off getting someone like me to do it but if you would like to dip your toes in to that time sink, I recommend you start with 
iMovie if on a Mac https://www.apple.com/uk/imovie/
On a PC, the following link should give you some ideas https://www.microsoft.com/en-gb/search?q=video+editor
Although I really like the look of Filmora if you are OK to spend a little. https://filmora.wondershare.com/

TO VIEW ALL 6 VIDEOS ​IN THE SERIES, GO TO http://www.toesin.com/phone
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5. FRAMING - Making Good Business Videos On Your Phone

15/4/2020

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​Keeping your business visible and reminding people you still exist is going to be key during this lockdown.

Video is brilliant for that.

The 5th in the Making Good Business Videos On Your Phone Series. This is about Framing. Simply put, framing is about where you place yourself in the picture. This you seriously affect the effectiveness of the video based purely on where you put yourself.

The other question about framing is do you make your video in portrait or landscape. With many people watching on their phones these days it is a valid question. This video goes through the pros and Cons of that.

TO VIEW ALL 6 VIDEOS ​IN THE SERIES, GO TO http://www.toesin.com/phone
Portrait or Landscape?
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4. SOUND - Making Good Business Videos On Your Phone

14/4/2020

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The 4th in the Making Good Business Videos On Your Phone Series. This is about Sound. Sound is the secret weapon of Video. I wager that you would rather watch a badly shot video with good sound than a well shot video with bad sound. Getting a good microphone and getting it close to your mouth is key. This video will demonstrate that.

TO VIEW ALL 6 VIDEOS 
​IN THE SERIES, CLICK HERE

SOUND IS THE SECRET WEAPON OF VIDEO
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3. Lighting - Making Good Business Videos on Your Phone

9/4/2020

1 Comment

 
Keeping your business visible and reminding people you still exist is going to be key during this lockdown.

Video is brilliant for that.

The third in a series of tutorials about making good business videos on your phone, presented by Tosin Ajayi of Toes In Video Production.

This one is focussed on Lighting and how to use it. Lighting. You need it. and it can get complicated and confusing. The basic point of lighting is 'WE NEED TO SEE YOUR FACE!!' all other lighting is an advancement of this.

Personally I prefer to use natural light as much as possible and will ditch an artificial light for facing a window in a heart beat. But in general the biggest faux pas people commit is to film themselves in front of a window. DO NOT DO THIS!! Turn around and use that window to your advantage.

To see all 'Making Good Business Videos on your Phone' videos in one place, go to http://www.toesin.com/phone
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1 Comment

2. Phone & Tripod - Making Good Business Videos On your Phone

8/4/2020

3 Comments

 
Remaining visible and reminding people you still exist is going to be key during this lockdown.

Video is brilliant for that.


The second in a series of tutorials about Making Good Business Videos on your phone, presented by Tosin Ajayi of Toes In Video Production. This one is focussed on what phone to use to make the video and the Tripod.

​Having a steady shot immediately gives a video a professional look (in my less than humble opinion) and that is where a tripod comes in. If you are making a video on your phone for your business, I would get one. Also as much as possible, use the camera on the back of the phone, what ever phone you have, that camera will be better.

To see the remaining episodes of the series CLICK HERE
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3 Comments

1. Script - Making Good Business Videos On your Phone

7/4/2020

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Do not press record without having a script. Without a script, you have nothing. Without a path for what you want to say, you are wasting your time, your viewers time and your money

In this video I talk about the importance of the script and how what you write on the page translates to what you present to the camera.

To see all videos in one place, go to http://www.toesin.com/phone


The first episode of Making Good Business Videos on Your Phone, presented by Tosin Ajayi of Toes In Video Production. Let's start at the very beginning, the script. 
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Netflix Vs Cinema #14 : Wild Rose VS Brigsby Bear; Red Joan VS Billy Graham; Greta VS First they killed my Father; Dragged across Concrete VS Black Summer; Star Trek Discovery Season 2

26/4/2019

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Click to listen in app of your choice
Recorded a few hours before Avengers Endgame was unleashed upon an entirely suspecting and expectant world, we have a look at the films that decided to nip into cinemas just before so there is at least a chance they get some attention.
Once again on the Isle of Wight in the Cinema that Tosin, Sharon and Shaun first met in. Shaun marvels at the other side of Angelina Jolie, Sharon indulges her love of Country music through Wild Rose. Billy Graham finally makes it onto the podcast after being delayed a month. And Tosin talks about how Isabelle Huppert kept him up at night in Greta.

Click to listen in iTunes, Spotify or podcast service of your choice.
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Wild Rose: Comparisons to other movies are misplaced. Entirely it's own beast with great performances and sensibility
- 4 out of 5
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Red Joan: Shaun surprised to like this interogation/spy/romance movie hybrid. Loves Judi Dench even though she's not in it much
​- 3 out of 5
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Brigsby Bear: Indie, Off beat, off kilter. all words that can be used to describe this concoction that also has a big and non contrived heart beating at the centre of it. Tosin Loved it. 
- 4 out of 5
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Dragged Across Concrete: With Director S. Craig Zahler, you kinda know what you're going to get. 
​- 4 out of 5
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Greta: Tosin did not enjoy watching this, but decided that might be what Neil Jordan was going for. Gave him bad dreams
- 3 out of 5
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First they killed my Father: Angelina Jolie directs a hard hitting story about the Cambodian genocide that is up there with the Killing Fields
- 4 out of 5 
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Billy Graham : After a long 5 week wait, America's superstar evangelist finally makes his appearance on the show. Intrigued Sharon no end
- 5 out of 5
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Black Summer: Zombie Anthology that weakens towards the end.
- 3 out of 5
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Star Trek Discovery Season 2: Builds on Season one, answers some questions that have been floating since season 1 and leaves in an intriguing place for season 3.
​- 3 out of 5
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Netflix VS Cinema: Guava Island VS Hellboy; The Silence VS Little; Black 47

18/4/2019

0 Comments

 
Because Everyone is talking about it, we start off talking about Man City vs Tottenham, Once that's out of the way, we get to discussing Donald Glover and Rhianna on Guava Island, Stanley Tucci and Kiernan Shipka being in the unfortunate wake of A Quiet Place, David Harbour in Hellboy. And Shaun makes some shocking admissions of well loved actors who do nothing for him.
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Guava Island : "Interesting but not the artistic triumph some claim"
​-3 out of 5
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Hellboy : Shaun really surprised that he liked this a lot. Possibly due to lack of Ron Perlman 
-4 out of 5
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The Silence: Destroyed by A quiet place, this feels derivative and has not much to offer
- 2 out of 5
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Little : Tosin "really wanted to like this, love everyone involved, but being a body swap film, you know exactly where it's going and that's no excuse for bringing nothing new to the table
- 2 out of 5
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Black 47 : Like a 19th century, arty, Irish Western set during the Potato famine, lovely scenery, brutal violence. Shaun loved it but was a bit slow
- 3 out of 5
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Netflix vs Cinema Podcast - SHAZAM! VS Paul The Apostle of Christ; Missing Link VS Love, Death & Robots; A Clockwork Orange VS Unicorn Store

12/4/2019

1 Comment

 
In addition to reviewing Zachary Levi in DC's latest big screen outing, Sharon takes us biblical with Easter coming up, and we review every single episode of Netflix's Love, Death and Robots. Shaun waxes on about seeing A Clockwork Orange on the big screen the way GOD (or at least Stanley Kubrick, who arguably though he was God) intended, Tosin seizes another uninvited opportunity to talk about The Blue Brothers.

We also discuss Brie Larson's directorial Debut on Netflix, Unicorn Store.
Enjoy and see you next week.
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    Tosin Ajayi

    Video Content Producer for SMEs, talking about business, video and the like.

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    • Podcasts >
      • Netflix VS Cinema
      • THEY DON'T MAKE 'EM LIKE THEY USED TO
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